How businesses actually work. We look at the models behind familiar brands, the rules that change what companies can do, and the industries being reshaped right now.
Lenders have paid Fair Isaac for a FICO score on nearly every American mortgage for 30 years, and the price has climbed from under a dollar to $10. Washington just put a 99-cent rival on equal footing, but the investors who buy those loans still trust FICO.
It began as an advertisement given away in pubs, and it never stopped being one. What Guinness sells now is not the record — it is the adjudication.
Since August 2nd, any AI that talks to someone in the EU has to admit it's a machine — at first contact, every time, on pain of fines reaching €15 million or 3% of global revenue. The rule reaches any company whose website serves a European, and by one survey most of them haven't started preparing.
A truckload of chocolate vanishes in Europe, the internet joins the manhunt — and the trail leads into a worldwide crime wave that's quietly taxing everyone's grocery bill.
An AI that can conjure a movie star, a courtroom still deciding who owns her face, and 42,000 people who used to have steady work — how Hollywood started racing a machine it doesn't yet know how to beat